City Road Communications

About

City Road Communications is a marcomms agency that specialises in content and coverage to convert your leads into life-long clients.

We exist for the investment and tech sectors, so if your objective is to attract and sustain retail investors, impress the high net worth, launch to market globally, or build trust amongst those who matter – then we do this very well.

What defines us is our understanding of consumers and their attitudes to money. We understand what motivates people to save, spend, invest or plan for the future. All of these insights are completely unique to our agency, which happens to be located on City Road – hence the name.

The strategies we build are dedicated to turning your leads into the clients that define your success, so why not take a look below to see how we do this. It’s really rather simple…

How We Work

Knowledge breeds trust

Through the use of nationwide research data on money minded consumers and investors, we build your profile as THE industry expert on the financial decisions of thousands of people just like your prospect. It's called "People Like Me Marketing" and it builds your credibility through the basic principle of power in numbers.

Win the respect of the respected

By securing national media exposure for the research that's designed and authored on your behalf, you gain a stamp of approval from the very sites and newspapers your prospects already trust and seek investment /purchase guidance from. Once this coverage is communicated to your leads in a sophisticated manner. nods of approval from the media swiftly converts to nods of approval from prospects.

When comms becomes trackable

Your hard-earned content and coverage are never lost to Google's archive. Instead, it's a solid part of your tool-kit to win-over those that matter. We adorn your website, mailers, social media and sales fodder with just the right degree of positive exposure, trusted content and design expertise to tip the conversion scales to our favour. Every piece of content sent on your behalf leads back to a conversion.

26%

say that press coverage is the most influential factor behind an investment decision

33%

of investors with £100k in investable assets are more influenced by tailored research reports

38%

of high value investors would leave a provider based on poor communication around the performance of an investment

Case Studies

Crowdfinders - Brand Re-appraisal

We implemented a complete overhaul of the Crowdfinders’ brand, reflecting the vibrancy of their events and the scale of their industry know-how and contacts. We developed a new website that extended well beyond a commercial offer to one of insight, expert opinion and multi-media content.

IW Capital - Brand Re-appraisal Partnered with Heightened Investor Engagement

We completed a 360º brand overhaul, including a new website populated with leadership profiles, in-depth reports and regular news stories hosted on a newly developed knowledge portal. This was supported with a directed PR strategy, regular engagement with prospective clients, and an integrated social media outreach.

Strawberry Star - Launch to Market

To showcase Strawberry Star’s proposition of people over property, we put the consumer at the centre of all of the brand’s leading IP. We launched to market with a solely consumer- driven research report, which underpinned the most significant grievances against estate agents. This positioned Strawberry Star as the solution to the estate agent stereotype.

U-Start - International Launch to Market

Previously, U-Start had no brand-authored content, research
reports or topical news engagement. To ensure the brand
continued a conversation with both tech and investment
audiences in the lead up to conference iterations, we developed
and furnished the U-Start Knowledge Centre – a hub for regular
blog posts, guest Q&As with leading investors, in-depth research
reports and digestible infographics to appeal to numerous
international audiences.

Davenport LaRoche - Content to Cement Credibility

To support a targeted brand launch, we created a content rich hub of weekly reports, daily blog posts, infographics and trend/stats led insights. Serving as a 360º “one-stop shop” for the alternative investment markets, the site delivers retrospective data and expert forecasts in multiple formats.

Avacade - Re-branding Strategy

Avacade’s re-branding included a new website which delivered
a knowledge portal and resource bank of digestible information
dedicated to retirement Britain. This new content platform
featured quant-backed research, infographics, leadership
profiling and topical news commentary.


Coverage

FTAdviser
City A.M.
Financial Times
The Times
The Telegraph
The Daily Express
Mail Online
CNBC
Entrepreneur & Investor
Bloomberg Business
Canadian Business
The Economist
Startups.co.uk
Yahoo! Finance
The Sun
The Independent

Keep up to Date

What Our Clients Say

City Road Communications has been a fantastic addition to the team, delivering everything they promise. We have a very targeted brief that is high net-worth focused and therefore consultative in its approach. In keeping with this, the team has successfully quantified the value of the content and coverage they generate with tangible metrics. With the help of the City Road team, we now have an external profile that reflects our in-house expertise and success stories, with weekly coverage in the likes of the FT, Forbes and City A.M. I look forward to what we will achieve as a team in the future.

Tariq Attia, Head of Private Clients, IW Capital

The team at City Road has fitted their operation seamlessly into the grain of our business. The coverage we have received has been targeted in line with our desired audiences - investors and SMEs - and the content produced has been articulate, intelligent and well designed. Dormant prospect databases have been reignited since implementing the City Road Comms strategy, and moreover, fresh prospect dialogue is evolving daily. They use a watertight comms strategy that is measured with daily, weekly and monthly schedules, we therefore have a precise grasp on the KPIs delivered, all of which are always met. They’re a great addition to our team.

Luke Davis, Co-founder & Chairman, Crowdfinders