We specialise in creating unique and engaging content which is designed to help our clients secure the attention and respect of their desired audience, not to mention coverage in major press outlets. The content we produce includes research reports, infographics, videos, blogs and more.
Psyche of the Investor
Understanding the mindset of Britain’s investors
COMING SOON! The Psyche of the Investor report analyses what influences investors to make a decision, the information they seek, and the sources they trust. This original research, informed by a survey of over 2,000 UK investors, examines the communications utilised by investment providers to maximise benefits from engagement with this group.
The Power of Research
Every strand of content we create is mapped out in line with the thoughts and actions of your prospect pipeline. Not one word of our industry reports, HTML mailers, blog roll or social output is idle marketing spiel. Instead, by understanding your prospects in line with their financial decisions, we develop editorial content that hits home in the headline. These very insights give your brand a direct attachment to every individual you are communicating with, paying off in the form of a conversion rate that is fast and sustained. We keep your research simple, perceptive and personal, the three qualities that ensure your messages are welcomed as opposed to deleted in a bin of “invest now” jargon.
What Our Clients Say
City Road Communications has been a fantastic addition to the team, delivering everything they promise. We have a very targeted brief that is high net-worth focused and therefore consultative in its approach. In keeping with this, the team has successfully quantified the value of the content and coverage they generate with tangible metrics. With the help of the City Road team, we now have an external profile that reflects our in-house expertise and success stories, with weekly coverage in the likes of the FT, Forbes and City A.M. I look forward to what we will achieve as a team in the future.
The team at City Road has fitted their operation seamlessly into the grain of our business. The coverage we have received has been targeted in line with our desired audiences - investors and SMEs - and the content produced has been articulate, intelligent and well designed. Dormant prospect databases have been reignited since implementing the City Road Comms strategy, and moreover, fresh prospect dialogue is evolving daily. They use a watertight comms strategy that is measured with daily, weekly and monthly schedules, we therefore have a precise grasp on the KPIs delivered, all of which are always met. They’re a great addition to our team.