An adult human makes on average 35,000 decisions every day. In the world of investment, where people must decide whether or not to part with large sums of money, understanding how these decision are made is absolutely vital. To best attract and serve their clients, investment providers must have a deep appreciation of the different factors that play a part in shaping an investor’s decisions.
Psyche of the Investor is a research project informed by a survey of over 1,000 investors – it provides hugely valuable insight into the decision-making process of investors.
The research reveals: