City Road Communications

Tech City Slickers: Ubamarket

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London’s status as a global hub for business and innovation has long been established. However, amidst the scaremongering prompted by the result of the EU referendum, many people suggested that Britain’s capital could quickly slide down the pecking order in the world’s power rankings. These fears have been somewhat allayed by a new report published by PriceWaterhouseCoopers, which stated that London has retained its position as the world’s greatest city for opportunity.

It’s a title that underlines the fact that when it comes to business, commerce and culture, the Big Smoke is a great place for entrepreneurs. Indeed, within London there remains a vibrant community of start-ups and tech businesses that form the so-called Tech City. And with that being said, at City Road Comms we are shining the spotlight on some of the brightest and best businesses the capital has to offer in our Tech City Slickers series.

So far we have profiled Appear Here and Project M, but for our third piece we turn our attention to Ubamarket – a game changer in the world of retail.

Since smartphones hit the mainstream – and with them came the prevalence of the trusty application – we have all at some point cursed ourselves for not coming up with the ideas for apps that are now so integral to many of our lives. Uber, Deliveroo, Tinder – don’t they all seem such simple concepts? Well, Ubamarket certainly fits that bill, and that’s why since it launched to market just a few weeks ago it has already been picked up by a number of major publications hailing it as a ‘revolutionary retail app’.

So, what is it? In short, it’s a supermarket app that saves shoppers both time and money. Or, to use Ubamarket’s own terminology, it’s a magic shopping list. The app enables users to enter a shopping list that is then rearranged, the minute they set foot in the supermarket, into the order in which the items on their list are located in the store. But that’s not all; you can also scan each item with your phone and then check-out simply with mobile payment, removing the need for your entire shopping basket to be unloaded and rescanned.

The launch of the app comes at an interesting time. Just last month new data revealed that all of the UK’s big four supermarkets – Tesco, Sainsbury’s, Morrisons, Asda – saw their sales fall over the three months to mid-August despite the fact that overall food shopping sales rose in that period. Consumers are clearly not going to be so easily won over by the big names; shoppers are demanding greater quality, value and convenience and they’re evidently willing to go to whichever store offers the best combination of the three.

In the same way Uber has changed the way we get from A to B, and Netflix has altered the way we binge on TV shows and movies, Ubamarket promises to change the way we buy food. It’s still early days for the company, with the app only just rolling out next week, but the ingenuity of it has already put it on the radar of retailers and the national press.

We, for one, can’t wait to see what the future holds for London-based Ubamarket!

will-headshotQ&A with Ubamarket CEO Will Broome

In a sentence, what makes Ubamarket special as a business?

Ubamarket is a magic shopping list – it takes all of the pain and inconvenience out of grocery shopping and leaves us to enjoy the fun parts again!

What advantages does being based within Tech City/London offer Ubamarket?

Although we’re designed to be a highly scalable mass-market business, it’s important that we’re remain at the bleeding edge of consumer technology, pushing boundaries and pioneering the retail revolution – London and, more specifically, Tech City is at the heart of technological innovation… Although we’re technically in Mayfair because we’re brimming with pomposity and self-importance!

What is your proudest achievement with Ubamarket to date?

Creating a magic shopping list for myself and using it to complete an entire shop in our prototype store.

What do you hope to have accomplished in five years’ time?

My vision is that Ubamarket will be the benchmark for all in-store apps, with a portfolio of thousands of participating convenience stores, supermarkets, hardware retailers and even department stores, all using our unique, patented system, all over the world.