City Road Communications

With the number of London start-ups rising, how can you stand out from the crowd?

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When it comes to cities that foster and drive entrepreneurial talent, London reigns supreme. With 205,325 new businesses registered in 2016 alone, the cosmopolitan charm of the capital is complemented by a thriving community of start-ups introducing exciting new digital measures to streamline and revolutionise industries. Being based at the heart of tech city, the team here at City Road Communications is fortunate enough to be surrounded by the some of the world’s best and brightest entrepreneurs hungry to be the city’s next scale-up success story.

It’s not difficult to see why people are flocking to London from around the world. E-commerce and fintech currently rank among the fastest growing sectors in the city’s economy, backed by a community of investors eager to support the next generation of expanding businesses. The investors, in turn, are supported by initiatives such as SEIS and EIS, incentivising them to back promising SMEs. Throw in incubator hubs, co-working spaces, transport link, digital infrastructure, access to talent and a plethora of networking opportunities and the capital’s appeal becomes immediately obvious.

However, with the sheer amount of start-ups popping up across the city, it can be a challenge to ensure your business is able to stand out from the crowd and appeal directly to your target audience. To that end, your online content strategy, social media presence, branding and of course PR coverage are all invaluable to a rising start-up, and every dollar counts.

Here at City Road Comms, we definitely know a thing or two about effective brand exposure. Having worked alongside some of London’s leading start-ups, we have developed and implemented a series of campaigns to coincide with funding rounds, new product launches or more general company profiling (inclusive of its founders or management team). Our knowledge of the PR and content-marketing industry, not to mention the relationships we’ve nurtured, means that we can develop an effective PR campaign that ensures your brand is exposed to the right audience. Most importantly, we know there is no ‘one size fits all’ solution when it comes to PR and brand awareness – bespoke and tailored solutions are paramount.

To find out how we can help your company stand-out from the crowd, get in touch with a member of the City Road Comms’ team today.