City Road Communications

You’re Fired! Trump’s Journey from Parody to Republican Candidate


At the end of the EU referendum campaign here in Britain, the team at City Road Comms were slightly worried that there would no longer be any high profile PR campaigns that we could sink our teeth into. A glance across the Atlantic quickly put our fears to rest.

The United States is gearing up for what is bound to be one of the most interesting Presidential elections in modern history. There are plenty of reasons as to why this is the case, but by far the biggest factor has been Donald Trump.

Despite all odds, Trump has leapt over the Republican heavyweights to become the GOP’s running Presidential candidate. The brash millionaire, famously renowned for his catchphrase on the US version of The Apprentice, could soon be shouting ‘you’re fired!’ from the Oval Office.

Parody aside, it is important to recognise that Trump has successfully captured the hearts and minds of the Republican Party’s support-base. A proportion of America’s population is clearly frustrated by the current state of political affairs. To them, Trump is refreshing, and this is due in no small part to a PR campaign that has presented him as a down-to-earth businessman with one very simple (and catchy) objective – to ‘Make America Great Again.’

The current polls suggest that the upcoming election with Democratic candidate Hillary Clinton is tight. Trump’s journey from a highly lampooned public figure to a potential US President is a fascinating case study, particularly given some of his more confronting and unorthodox policies and speeches. Some of his memorable quotes can be read here.

Things could have taken a tasty turn for Trump this week following the revelation that his wife had plagarised a speech given by Michelle Obama almost eight years ago. Melania Trump was initially scrutnisied by the media, but within the days the entire incident seemed to have been swept under the carpet through a series of well-timed (and dare we say it ‘scripted’) events. No sooner had Melania’s speechwriter released a public letter apologising for her plagiarism did Trump openly forgive them, saying in a very grounded manner that ‘people make mistakes’.

The political campaigning in the US is set to ramp up over the next couple of months as America decides whether they want a billionaire businessman or former First Lady as the 45th President of the United States. We can’t wait to see how things will play out.